“Narura nu e reciclabila.” ~ “La nature n’est pas recyclable.”

WWF For a living planet a www.panda.org/romania.

This ad reminds us the WWF Romania’s One Click TV campaign, here is one of the three TV spots:

To see the full article here yougo.

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“It was a bit like a submarine.
A fat, blue submarine.
It must have weighed over a hundred tonnes.
And it had this small hole at the top that shot out a spray whenever it came to the surface.
Not that it came up often.
It usually stayed deep down, making weird noises like some drowning symphony orchestra.
Some said the noises were songs, but no one knew for sure.”

“It was like a giant green umbrella stuck in the ground.
It stood about three or four stories tall and at the top it had millions of tiny, green, heart-shaped bits that shielded the sun.
When the wind blew, these bits would shiver, shake an rustle.
They were green mostly, but every once in a while they turned a bright orange and dropped off.
That was a time they called autumn.”

“It looked like a busy underwater city, but a miniature one designed by elves or clowns.
It had these bizarre, colourful structures just piled on top of each other.
Some were like ribbons, hats and pin cushions.
Some seemed uncannily like human brains and hands.
And darting about among them were these magical little creatures with strange patterns.
You just never tired of watching them.“

“Act before it’s too late. www.greenpeace.org/supportus.”

Those are the stories our grand children will be able to tell to their grand children, longtime memories and a lost cause.

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“We understand the pain. Call the alcohol drug helpline.”

Alcoholics are described, in this campaign, as nothing more than table-bins or ashtrays sprinkled by cigarette butts, empty wine-glasses and bottle openers. To learn more about this, by curiosity ou interest, visit the Alcohol Drug Helpline.
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WWF presents, in it’s usual sarcastic way, many sewing patterns available on a leopard, a crocodile or even a seal. The goal of this campaign is to show what you should see while buying those products.

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Tagline : “Sans préservatifs, c’est avec le SIDA que vous faites l’amour. Protegez-vous.”
                “Without condoms, it’s to Aids you’re making love. Protect yourself.”

One out of many AIDES shocking campaigns. To learn more about one of the most important french association for Aids awarness,visit it’s web site. (In particular this article on it’s last campaign about the recent french presidential elections 2007: “Would you vote for me if I were HIV-positiv?”).

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Tagline : “After two drinks your attention while driving diminish up to 78%. SAAB invites you to drive responsibly.”

Agency : Leagas Delaney, Milan
Creative directors : Stefano Campora / Stefano Rosselli
Art Director : Eustachio Ruggieri
Copywriter : Michelangelo Cianciosi
Photographe : Fulvio Bonavia

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