“The real disaster in Burma is the government.”

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“If frogs go extinct, you’ll notice. Frogs Forever?”

Try this Frogster serious game, become a frog and try to make it to your natural habitat alive:

Click on the print to play, and here to access our serious gaming post.

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“The sea is at risk of becoming uninhabitable. Join us before it’s too late.”

Advertising Agency: Young & Rubicam Paris, Boulogne Billancourt, France
Creative Director: “Les Six”
Art Director / Copywriter: Louis Carpentier
Photographer: Corbis
Published: May 2007

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The new ultimate category of the Cannes Lions Festival 2008 has been recently introduced: the Humanitarian Lion. Every advertising agency taking part in the festival has to come up with an idea on how to solve a world-wide humanitarian problem. These ideas are voted by the festival jury. The winning idea will then be put into practice and completely fund by  the festival’s associates.

You can take a look at last year’s festival humanitarian campaign sorted by winning prizes right here.

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