General Electric proposes the “Earth Rewards Card” that allows its owners to contribute with 1% of their expenses to large scale Greenhouse gaz reduction projects.
Each year, on “earth day”, Earth Rewards Card (ERC) owners receive a balance sheet showing their annual contribution to those projects.
Here is a screenshot of the website dedicated to this operation […]

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On October 4th, Olivier Marcheteau, head of MSN France , has set forth the group’s agenda for the coming year to the press and advertisers.
Depicting MSN as a full-fledged media (18 million readers), Olivier Marcheteau recalls that “10% of media time is dedicated to internet” and that more than 50% of internet users log on […]

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To all Bloggers!!
In the “viral communication strategies” family, can I have theBlog Action Day organised on the 15th of october? The concept is simple enough: on a given day, each enrolled blogger will publish an article on a theme that crosses his job and the environment. Beginning of September, there were already more than 4000 […]

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Web 2.0 has dramatically changed the Net. From random users, websurfers have become real actors. This revolution has also transformed browsing tools, and has created new items, such as Widgets.
Created in the US in 1920, the word “Widgets” derives from “gadget” and is known as “Control” in the Windows vocabulary.It is a basic element of […]

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